iPhone 5 is a flop. Let's not debate this. It just is.
What would you do if you were the chief marketing officer in light of the less than enthusiastic media and blogger response? Create demand. How? By faking it. I haven't read anywhere the stock number of initial supply. For all I know, it could be 10 units. It's not that hard to sell out in 'record time' with a small amount of supply. It doesn't reflect actual demand. It's simply a numbers game. The trick here is to create shortage which is no new technique in the marketing playbook. People want what they can't have. And in turn, it stimulates real demand.
This is a genius marketing move. But let's not be fooled by the 'sell out' headlines anymore.
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