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Thursday, January 20, 2011

Power of Topical Marketing

Just wanna quickly point out the power of TOPICAL marketing! Below is the Top 10 Viral chart ranked by publication Campaign (UK). 3 out of the top 10 are topical viral videos. Not to overlook also is the power of using celebs.

#1 Old Spice, 'the man your man could smell like'
#2 Nike, 'write the future'
#3 Yeo Valley, 'rap'
#4 Head, 'Andy Murray street tennis'
#5 Adidas Originals, 'star wars cantina'
#6 Ikea, 'cats'
#7 Tipp-Ex, 'bear'
#8 Lynx Rise, 'Jessica-Jane Clement - her best bits'
#9 Samsung, 'the proof machine'
#10 GHD, 'twisted fairytales'


Top 10 Viral Video 2010 ranked by Campaign (UK)


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